Whatsup! I’m Saeed :)

I'm a multidisciplinary artist and Creative Director based in Philadelphia. With over a decade of experience in photography and graphic design, I work with brands on creative direction while maintaining my independent artistic practice exploring themes of agency, spirituality, and empowerment.

My background includes founding All Caps Studio, a Philadelphia-based design studio and clothing brand where I pioneered the intersection of visual storytelling, fashion, and sustainability. Through that experience, I developed multiple creative projects, including Frog Radio (an online radio show and livestream platform), Free Internet Library (an information-sharing platform), and Forward Motion (a wellness group centered around running, walking, and mindfulness practices).

Now working independently, I consult with brands on creative direction, helping them develop authentic narratives and meaningful campaigns. In parallel, I maintain a solo artistic practice that combines photography, graphic design, and conceptual work centered on spirituality and personal empowerment.

My approach centers on creating work that serves beyond its immediate purpose, whether consulting for brands or developing my own artistic projects, always asking: "How can I create work that inspires thought, fosters connection, and creates lasting impact?"

Much love,
—Saeed Ferguson